Fender Studio Pro

Flagship Digital Audio Workstation

Objectives:

• Design new Studio Verb plugin
• Update existing plugins using 3D modeling and renders

Challenges:

• Work with Product Managers to optimize the UX for new reverb plugin.
• Deliver new design for Studio Verb
• Update existing plugins using 3D modeling and renders
• Ensure all assets are delivered for efficiency while retaining high fidelity

Tools:

• Figma, Adobe CC, Keyshot, Shapr3D, Jira and Confluence.

Fender Motion Controllers

Studio Instrument Controllers

Objectives:

• Design new line of instrument controllers
• Ensure UI/UX is seamless between hardware and software
• Design UI/UX for hardware screens

Challenges:

• Work with Product Managers ideate and ensure cross DAW compatibility
• Elevate the design language
• Hardware concept ideation

Tools:

• Figma, Adobe CC, Keyshot, Shapr3D, Jira and Confluence.

Quantum Audio Interface Family

USB audio interfaces and control software

Objectives:

• Design next generation audio interface family.
• Elevate branding with sleek modern design language.
• User centered design supported with qualitative reasearch.

Challenges:

• Design inviting UX with a deep set of advanced features.
• Provide seamless UI/UX across hardware and software.
• Elevate design language for both hardware and software.

Tools:

• Figma, Adobe CC, Keyshot, Shapr3D, Jira and Confluence.

MyPreSonus

SaaS application for music creation

Objectives:

• Update platform for SaaS.
• Design onboarding workflows for web and application.
• User centered design supported with qualitative research.
• Add new features: Workspaces (user collaboration), Exchange (user generated content sharing), Community (discussion board/in-app communication).

Challenges:

• Provide responsive design that spans native app and web.
• Improve value proposition to reduce churn.
• Emphasize usage not “sales” through design.

Tools:

• Figma, Adobe CC, Angular, Jira and Confluence.

Universal Control

Control application for digital audio products

Objectives:

• Design application for control and maintenance of digital products.
• Provide unified workflow for all digital products for mobile and desktop.
• User centered design supported with qualitative research.

Challenges:

• Design UX that spans all digital products from simple (audio interface) to complex (64 channel digital mixer).
• UI/UX for use across all major DAWs (Digital Audio Workstation) Studio One, ProTools, Logic, Cubase, Live, etc.
• Integration with SaaS offering (MyPreSonus).

Tools:

• Figma, Adobe CC, Jira and Confluence.

StudioLive Digital Mixers

Digital audio mixers for live performance and studio

Objectives:

• Design scalable digital audio mixer ecosystem.
• Deliver a digital experience that serves both beginner and advanced users.
• Provide a digital ecosystem that encompasses peripherals and control software.

Challenges:

• Provide a UX that speaks to both advanced and beginner users.
• Design integrated AVB solution for ecosystem
• Deliver ground breaking Metro remote mixing solution.
• Integration with SaaS offering (MyPreSonus).

Tools:

• Figma, Adobe CC, Shapr3D, Keyshot, Jira and Confluence.

Notion

Cross platform music notation application

Objectives:

• Design mobile to desktop cross platform app for music notation.
• Design comprehensive freemium to SaaS UX.
• User centered design supported with qualitative research.
• Design app icon that elicits elegance, simplicity and creativity.

Challenges:

• Design a menu structure for music notation tools that is both deep and accessible.
• Center UX around creativity.
• Ensure seamless UX across platforms for SaaS and cloud usage.

Tools:

• Figma, Adobe CC, Jira and Confluence.

Studio One

Digital Audio Workstation

Objectives:

• Design VST instruments.
• Design iconography.
• Design VST plugins.
• Maintain design system.

Challenges:

• Design for efficiency.
• Ensure consistency of design system usage.
• Streamline UX for SaaS and retention.

Tools:

• Figma, Adobe CC, Jira and Confluence.

VST Audio Plugins

Objectives:

• Design skeuomorphic audio plugins based on legendary analog audio gear.
• Ensure usability with real world but accessible perspective.

Challenges:

• Deliver UI assets for efficiency.
• Balance usability with realism.
• Deliver animations for knobs and meters.

Tools:

• Figma, Adobe CC, Keyshot, Shapr3D, Jira and Confluence.